RIALTO JEAN PROJECT: an eco-friendly, philanthropic denim brand specializing in hand-painted, one-of-a-kind vintage product.
Handcrafted in her art studio, Rialto Jean Project counts top fashion editors, A-list actors, musicians, and supermodels among its steadily growing customer base. Founder & Creative Director Erin Feniger sources rare American made vintage, personally hand-painting every single piece herself, and thus creating a unique, fashion forward experience.
Rialto Jean Project benefits children through art, with proceeds going to support innovative art therapy programs at Children's Hospital Los Angeles and New York - Presbyterian Hospital. Art therapy helps young patients find a sense of hope, self-esteem, autonomy and competence in their healing process. The Rialto Jean Project charitable platform 'Denim Doing Good' exemplifies our work and dedication to this cause
Erin Feniger, Founder & Creative Director
“Growing up in a philanthropic Midwest family, I learned the value and importance of giving back at a very young age,” says Erin Feniger, Founder and Creative Director, Rialto Jean Project. Feniger moved to New York in her early 20s and was immediately immersed in the fashion, art, culture and charitable spirit of the city, where she forged a solid career in philanthropic project management.
In 2008, she moved to Venice, California, where she was drawn to the warmly articulate and uniquely creative Abbott Kinney community. “I began painting after observing a local artist friend, and immediately felt the incredible soothing effects that painting, imagination and creativity could provide,” Feniger says. The keen brush strokes on the jeans of an artist, between her canvas and her palate, were the inspiration for and natural beginning of the Rialto Jean Project.
“The Rialto Jean Project is truly a labor of love; my aim was to heal others, and in turn, the process has healed me.” Denim Doing Good is not only her philanthropic mission and platform; it is the foundation for her own ever-growing personal journey.